In this highly competitive world, it is very important that your business should stand out; otherwise, you won’t make it. Rafael Romis from Generate Culture and founder and CEO of Weberous has a lot of experience when it comes to developing websites and helping people with their brands. He shares what he calls The Unicorn Principle, which is finding what makes you unique that your audience cares about. Once you have this down, you will
It is very important to distinguish the different kinds of products you sell, the services you provide, and the audiences you want to attract or speak to. Having multiple different domain names is a really good way to do that. You can have multiple domain names pointing into one website, and that is a really important thing to understand and to consider because you may have multiple brands. Tom talks about the pros and
We all have goals with our podcasts. Some of us aspire to become an authority in a particular niche or simply become an influencer that provides inspiration to other people. However, not many can effectively reach these goals because of one important thing, the voice. Our podcast voice matters in building influence and authority. Helping us with that is Dr. Miluna Fausch of the voice training company, Pitch Perfect Presentations. She talks about how
There are so many things that podcasters do out there that doesn’t serve their interest. It’s the same with authors and speakers. There are so many tools that the world gives you that may not serve your best interest and serve you overall. Your authority and ability to sell your books or get speaking engagements is completely dependent on your platform and access to an audience. Juliet Dillon Clark developed her own publishing company, Super
Underneath everything we have done as podcasters, what we most want is for us to have an impact on other people’s lives. That is the true measure of success and Wendy Lipton-Dibner, M.A. shows the ways and importance of building podcast impact. As a bestselling author, internationally-recognized authority on business acceleration, President and CEO of Professional Impact, Inc, she brings a number of great and valuable insights on what it truly means to have
We’ve all encountered a number of promises from various marketing sources offering some hacks that could get your podcast top the Apple charts. But these promises tend to not live up to what they say, and so you need to pay extra close attention to this: know the difference between subscribers and listeners. Many claim that they could boost your podcast all the way to the top by gaining you a number of subscribers.
In this day and age, sticking to one platform for your business or show is not enough. People are everywhere; that is why you need to spread out more to get more connection and reach more people. This method is called syndication; and here, we break down the things you need to know about how to do it. Starting off with the announcement of Blubbry about their PowerPress plugins, we relate that to what
Many people don’t make the most out of the publicity and the press they get. You know how hard it is to get someone to write about you; it’s a little easier getting podcast interviews. Still, leveraging publicity and those interviews as well is important. What can you do to make the most out of the publicity, the press, and the interviews that you are getting? Tracy shares three categories of things that you