Many people have been misled into being in radio shows. On top of that, most of the podcasters do not even have any idea how they are being poorly served. We tackle this hot topic as we clear up why radio shows posting podcasts is not good for your brand. From the audio quality to advertisements and listings, we look into how it could affect your podcast plays, listens, and ability to gain audience.
For most of us, the business we’ve put up is a product of our vision, our hopes, and our dreams. We’ve thought and crafted well every detail of this business including the logo which we believe is what represents our brand. Contrary to what most of us believe, brand is more than visuals. Integrative brand psychologist Gina Hussar sheds some light to the real meaning and purpose of a brand which most business owners
In this digital world, being on one platform is not enough. That is why a number of podcasters not only upload episodes for podcasting only. Some livestream on Facebook and convert it as an episode, while others finish an episode and upload it on YouTube. Giving us more insight when it comes to optimizing our videos is Deepak Shukla, SEO expert and founder and CEO of Pearl Lemon. He talks about YouTube SEO and shares different
One of the most important component of starting a business, a podcast, or any venture is the brand. Unlike what most people think of it, a brand is more than the look. It is not just what you see on the streets that is recognizable. Taking us deeper into that and helping us to create a great and super tight brand is Ellen Melko Moore of SuperTight Brand. She shows her superpowers as she
In this highly competitive world, it is very important that your business should stand out; otherwise, you won’t make it. Rafael Romis from Generate Culture and founder and CEO of Weberous has a lot of experience when it comes to developing websites and helping people with their brands. He shares what he calls The Unicorn Principle, which is finding what makes you unique that your audience cares about. Once you have this down, you will definitely
It is very important to distinguish the different kinds of products you sell, the services you provide, and the audiences you want to attract or speak to. Having multiple different domain names is a really good way to do that. You can have multiple domain names pointing into one website, and that is a really important thing to understand and to consider because you may have multiple brands. Tom talks about the pros and cons
We all have goals with our podcasts. Some of us aspire to become an authority in a particular niche or simply become an influencer that provides inspiration to other people. However, not many can effectively reach these goals because of one important thing, the voice. Our podcast voice matters in building influence and authority. Helping us with that is Dr. Miluna Fausch of the voice training company, Pitch Perfect Presentations. She talks about how to
There are so many things that podcasters do out there that doesn’t serve their interest. It’s the same with authors and speakers. There are so many tools that the world gives you that may not serve your best interest and serve you overall. Your authority and ability to sell your books or get speaking engagements is completely dependent on your platform and access to an audience. Juliet Dillon Clark developed her own publishing company, Super Brand