Blog

Building Podcast Impact with Wendy Lipton-Dibner

  Underneath everything we have done as podcasters, what we most want is for us to have an impact on other people’s lives. That is the true measure of success and Wendy Lipton-Dibner, M.A. shows the ways and importance of building podcast impact. As a bestselling author, internationally-recognized authority on business acceleration, President and CEO of Professional Impact, Inc, she brings a number of great and valuable insights on what it truly means to have...... Read More

Aleah Ava – Addicted To Love?

Who are you when you’re not chasing after love? For many of us, it’s a question we would likely never stop to consider; our lives are simply too busy. Crammed with deadlines and to-do lists, maybe we’d even go so far as to shelve romance as a “luxury”. Yet, with the rising popularity of dating apps – which promise happiness and lifelong fulfillment just a quick swipe away – is it possible that we’ve unknowingly...... Read More

Apple Top Podcast Charts

  We’ve all encountered a number of promises from various marketing sources offering some hacks that could get your podcast top the Apple charts. But these promises tend to not live up to what they say, and so you need to pay extra close attention to this: know the difference between subscribers and listeners. Many claim that they could boost your podcast all the way to the top by gaining you a number of subscribers....... Read More

Skip To Position: How PowerPress Plugins Affect Your Show

  In this day and age, sticking to one platform for your business or show is not enough. People are everywhere; that is why you need to spread out more to get more connection and reach more people. This method is called syndication; and here, we break down the things you need to know about how to do it. Starting off with the announcement of Blubbry about their PowerPress plugins, we relate that to what...... Read More

The Sweet Science of Humor (and Podcasting) with Peter McGraw

“What’s so funny?” For Peter McGraw, Associate Professor of Marketing at CU Boulder, the question is not a rhetorical one. Peter’s research into the field of human behavior and decision making led him on a quest for answers to an age-old question: What is it exactly that makes people funny? Before we can answer that question, however, we need to turn the clock back a few years. After receiving his Ph.D. from Ohio State University...... Read More

Leveraging Publicity, Podcast Interviews And Press Articles

  Many people don’t make the most out of the publicity and the press they get. You know how hard it is to get someone to write about you; it’s a little easier getting podcast interviews. Still, leveraging publicity and those interviews as well is important. What can you do to make the most out of the publicity, the press, and the interviews that you are getting? Tracy shares three categories of things that you...... Read More

Introducing Messenger Marketing: The Hot New Marketing Method with Ian Smith

    Many of us in business are very familiar with using a sales funnel. We’ve all heard about sales funnel and/or used them as ways to market our business, Facebook Messenger marketing using chatbots in particular, which are like ClickFunnels but within Facebook Messenger exclusively. This is becoming increasingly popular because of the rates of responsiveness and conversion. Ian Smith from Evolve Media is one of the premier experts in doing this. Ian shares...... Read More

Efficient Time-Management Strategies For Your Podcast

Efficient Time-Management Strategies For Your Podcast If there’s one resource that everyone can agree is infinitely precious, it’s time. We yearn for more of it, we curse it when it’s gone, we keep track of it, we log it, we live by it. In short, it’s how we organize the minute details of everyday life. But how in control of time are you? Do you use your time efficiently or do you find that you’re...... Read More

Explicit Versus Non Explicit Podcasts

  As podcasters, we come to a point where we have to question whether we should list our podcast as explicit or not. Sometimes, no matter how much we keep our show clean, we can’t help but have people come in for an interview and utter words that are unrestrained or uncensored. So where should you place yourself in this dilemma between explicit and non-explicit podcasts? Follow through as we take a little dive into...... Read More

Solution-Based Podcasting with Nathan Shields

Don’t you hate it when you can’t find what you’re looking for, especially online? As we continue to grow and develop in this era of technology and innovation, it’s easy to become accustomed to having all the answers splayed out before us at the end of our fingertips. After all, nearly everything is just a Google search away, right? Well what happens when you can’t find that piece of information you’re looking for, who do...... Read More
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