With a background in construction, oil fields, and insurance Adjusting in relation to his oil field work, Keith Baker is a podcast host with lofty goals. A few clicks through his website will have you asking yourself the question Baker focuses heavily on: “Am I ready to change the economy?” Another common question you might find yourself asking, after listening to one of Baker’s episodes is, “Am I ready to learn how to successfully invest in real estate, as a private lender? Do I have the confidence I need to join a community of lenders who contribute to building an alternative economy?”
Specificity Wins In Crafting Your Message
The questions on Baker’s Private Lender Podcast prove the niche and specificity theory. The more specific, unique, and authentic your focus, the easier it is to craft your message, create your avatar, and attract your tribe. And in a world of absolute distractions, especially in communication, being specific is what people want.
While we’re on the topic of crafting your message and getting really specific, let’s break down the process you can use to follow suit and get specific for your own podcast.
3 Steps to Crafting Your Specific Message
- Identify your top 3 action steps. These action steps are for your listener. What do you want to offer them? What change do you want to inspire in their lives? What benefit can you offer them? These steps will help you decide which content is the best to share, so your listeners can take the action in your steps. Baker shared his action steps when he started out:
- I want to help create an alternative economy where my listeners can make money without banks and wall street brokers.
- I want to help my listeners take control of their investments
- I want to educate my listeners on diversifying into real estate without getting their hands dirty.
- Make a list of questions. It’s tough to beat a good list of questions, because with those questions, you can craft the most compelling points of your message: the answers. What questions are your listeners asking? What answers are they seeking? What questions should they be asking? Use this list to reverse engineer content that will speak to your listeners fears, goals, and dreams.
- Get real. Authenticity sells. But in order for it to sell, you have to be you, consistently. Who are you? What sets you apart from others in your field or in your shoes? What do you, specifically, bring to the table? Take some time to list out your differentiators and refer back to these often, to make sure you are staying on track with your messaging.
Podcasting as a Process
Plenty of hosts worry about being ready enough to get on air, so it’s important to remember, that at some point, there will be no more preparation you can take and it will be time to jump in. Crafting your message is important and creating your “listener avatar” will make this easier for you. Your expertise and perspective, and your authenticity as a host, is the highest value you bring to each episode. For Baker, becoming a private lender led him to interesting opportunities which allowed him to hone his deal evaluations skills while increasing his network of investors and entrepreneurs. The value of such a high impact network accelerated his expertise and that is the invaluable insight he brings to his listeners.
Creating Your Avatar
One of the most under-viewed benefits to hosting a podcast is the creative outlet of designing episodes. During our conversation, Baker mentioned this as being a motivator for his podcast launch, especially given the industry he works in. Private lending might not give the creativity jolt Baker craves, but his alternating episodes (solocasts and interviews) are another story. He even took his creativity to the next level when identifying his ideal listener. Baker went the route of creating an avatar, a very specific listener profile, he refers to as Matthew, and he uses this to guide his content.
Getting Stuck on a Technicality
Plenty of hosts get bogged down with the technical details of setting up a podcast, and either 1) don’t begin at all, or 2) throw in the towel after only a few episodes. Baker shared how he keeps moving at a steady pace by focusing on what he can offer and handing over the rest.
“Everything related to post-production is through Podetize. I load them up (the episodes or recordings), I number them, and that’s that. The customer service is excellent, sometimes the team will reach out with questions or to confirm something, and then boom! It’s out there.”
The Future Looks Profitable
Baker definitely isn’t worried about getting stuck, or even slowing down for that matter. His future plans include expansion into new private lending topics and plans to get more high-profile investors on-air. He wants to bring his listeners the most he can, to contribute all he can to building this new alternative economy, and we applaud that.