When it comes to the topic of cultivating a passive income, many eyes have turned towards the power of real estate as a way to capture and sustain financial freedom. For Marco Santarelli, the path before him was clear – and it would begin with a townhouse.
At just 18 years old, Santarelli purchased, rehabbed, and managed his first piece of real estate property alone. That is, without a single book, training seminar, mentor, or counseling. The bold move eventually paid dividends and provided Marco with his entry into what would later become his lifelong calling: real estate investing.
These days, Santarelli, founder and president of Norada Real Estate Investments, enjoys helping everyday people become savvy real estate investors by building quality rental portfolios that generate passive, consistent income. His widely circulated podcast, Passive Real Estate Investing, takes a unique approach to the topic by not only offering his own insight as a long-term investor, but also the advice of other key players in the real estate sector. His impressive guest list has included asset protection attorneys, financial authors, and high-level investing experts.
That being said, Santarelli would be the first to tell you that his show is not about selling anything – to anyone. “It’s not a sales pitch, it’s not an infomercial, it is really content rich. The idea is to educate.” When asked what specific actions or aspects of his podcast make the show unique, Santarelli responded:
“We are targeting a niche, and the niche is the real estate investor that wants to be just a real estate investor. Not a ‘’ or a ‘’ like you see on TV.”
In fact, one of the reasons that Marco has been so successful in his podcast career, is his ability to identify and leverage his audience’s desires. He notes, “I think at the end of the day, the core of it is good content. It doesn’t matter who you are or what you do. If you provide content that your audience wants, that they need and desire, that’s really the key of it.” Frankly, we couldn’t agree more.
Three years and over one hundred episodes later, it’s not a far cry to say that Marco has become a veteran in the process of content creation and marketing. But where did it all start? What drives a successful investor, entrepreneur, and real estate expert to delve into the world of podcasting?
Santarelli acquiesced that it wasn’t always clear that podcasting would be the final outcome. “I was on the fence for a long time between starting a YouTube Channel and a podcast.”
Eventually, Marco decided that he “needed to get in the game.” The decision to create a podcast over a YouTube Channel was primarily the result of two reasons. The first, was the steadily growing popularity of podcasting as a medium to market and build a professional network. The second reason had more to do with demographics. After meticulous research, Santarelli came to the conclusion that the basic profile of those individuals who listened to podcasts regularly, tended to be in their late twenties to early forties, with a moderate-to-high net income. In comparison, YouTube listeners tended both younger and less financially stable. This information allowed him to make a calculated decision from a place of knowledge and confidence.
As another amazing success story in the Brandcasting roster, we asked Marco what advice, if any, he would give to someone that has just made the decision to begin their own podcast.