It is absolute that podcast interviews is a great source of audio content, but adding cameras as a twist is something to look into. Dame Lillian Walker, TheBottomLineShowLIVE™ host and former Director of Mass Media and Marketing Production for the Home & Garden Show, gives us an idea about the concept of doing radio talk shows live. In this medium, she features people who are experts in their in industry whatever their niche and gets to the bottom line of what it is that they have. With a solid experience in interviewing many experts who have been seen on the Oprah, she tells us the difference of men and women when it comes to interviews and reveals her passion project which essentially gives back what she is good at.
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The Bottom Line Show – Capturing Experts On Cam with Dame Lillian Walker
I’m with Dame Lillian Walker. She is one of my friends. We got to be on stage together and we touched base now again. I love to be in person with her and we don’t get enough of that. We could do this virtually so we can hang out and talk. She has an amazing media company that I’m going to talk about. She’s got TheBottomLineShowLive, which is so cool because I love the idea of netting it down to the bottom line of what works. It doesn’t matter whether we are talking money, we’re talking like what I’m getting out of it, where my heart is. It gives you the opportunity. I always want to highlight when we have a great show name that gives us a lot of bandwidth because so often too many people narrow their show name, so narrow that they can’t move enough. It keeps you in a place where you can’t be passionate for a long time. Lillian, how many shows have you done? You’ve probably done thousands.
For TheBottomLineShowLive, there is a little over 132 episodes that are available to the public that has gone live. That is the body of work that we have done so far.
You’ve done lots of interviews over the course. You are a professional interviewer.
I’ve been interviewing people since I was eleven years old, believe it or not.
You have a media company that is focused on highlighting entrepreneurs, business owners, small business owners. People who are out there and professionals in the world, experts, people who are out there bringing gifts into the world. That’s what you were talking about. That’s what lights you on fire because the minute you started talking, as I was trying to describe you and write your title in. I was trying to succinctly put that and you just lit up. Tell us about that and how that drives you.It's the finishing touch which makes all the difference in the world. Click To Tweet
The bottom line is that I love shining light and featuring people who are experts in their industries, whatever their niche and getting to the bottom line of what it is that they have. I want to help them. I’m a facilitator to help them facilitate, educate, encourage and empower the people that they’re serving, either currently serving or the perspective people that they’d like to serve and they want to reach. It’s everybody in business. I don’t care if you’re just getting started or you’ve been around for years. I worked with a Beverly Hills physician who’s been practicing medicine for over 53 years I believe. He’s still looking to get more people to find out what it is that he does so he can help them heal. Whether you’re day 1 or day 50 plus years, it’s all about letting more people know about what it is that you have to offer to them. I want to get to the bottom line of packaging it if you will and providing it so that more people can reach it.
That is so critically important because sometimes people can’t package themselves. That’s where you come in with a big strategy and especially because you’re doing it in a visual media, you’re doing it on video. This is a TV show. It’s a stream TV show. You’re getting that in that visual media. You’re getting them to come out and you’re highlighting them and showing them off and that’s not always easy for people.
No, there are a lot of moving parts and there’s a lot of coordinating even if you only have one guest or two to more people involved and one guest. There is a bit coordinating. The whole bottom line of it and I’m not saying that just for my show, but it is getting to the meat and potatoes of what is as an objective viewer. I love what Alex Mendoza says and talks about. I can objectively say it’s like, “They may not even be able to articulate to me exactly what it is if they want to even promote out there, even though they’re an expert in X, Y, Z area,” but they tell me a little bit about what they’re doing and I can then now succinctly get to the bottom line and gift-wrap their gift, so that they can now present it to the world. They come to me with a box and some wrapping paper, but they’re not quite sure how to wrap the gift and they’re not even thinking about the bow, which is the final coup de grâce. It’s the finishing touch, which makes all the difference in the world from the gift looking spectacular or not. I come in now and basically lays everything together. I wrap it, tuck it, give it a little extra fold and fits this gorgeous bow and says, “Now you’re ready to give us away.”
This shows you the power of how important it is for you to get the message out about what you do, that you’re willing to do something that’s not perfect. I don’t need all the makeup and the bows. That’s all wonderful and nice, but how do you get them to not act fake once they’re in that kind of environment?
You’d be surprised at how many people who have quite a bit of celebrity. This is one of the most astonishing things to me. I remember when I first started having more higher profile clients that were actually on my show and how many of them were camera conscious and coy about being in front of that camera on how they were going to look and how they were going to be perceived. It amused me because I was thinking, “You’re an expert. Everybody knows that you’re the go-to person for X, Y, Z.” For them to have any apprehension, it revealed to me a level of their humanity. If one person who’s reading this will recognize, “We’re all human beings. We all have vulnerabilities. We all want to look and present ourselves in the best possible manner.” I don’t care if it’s Oprah herself or if it’s John Goodman. It doesn’t matter what person that you perceive to be more celebritized are more in the camera, more in the limelight than yourself.
The reality is everybody has a little bit of, “Am I going to look good? Am I going to come across professional? Am I going to come across as smooth?” Accept that that’s part of what it is anytime you’re speaking to people especially on camera. The second thing I want to tell people is that when you first start, you might be conscious of the camera, but as three, four, five minutes goes on people forget about the camera. They forget that they’re being taped, they forget that they’re being filmed, even when you have a camera in front of them. I think some of that has to do with having a good director and a producer. You have to set up cameras, the lights and everything else but there comes a point where it’s not about that. It’s about, “Let you and I have a conversation,” because we just have tools that are documented and it’s not about the tools. It’s about you and I having this dialogue, this conversation. We’re letting other people eavesdrop if you will. That’s truly what it’s all about.
I was reading up on Larry King and I saw this interview that he had done early on. Larry King is renowned for making the camera disappear and it’s because he’s such a good interviewer. When I first started doing podcasting a couple of years ago, I chose the audio. I didn’t love the camera because I already had a bad experience with having to do some corporate video for someone and it was take after take. I got more frustrated and more upset about it. There is something about having done the podcast for so long that now there’s a camera on, it’s just another piece of equipment and I don’t notice it anymore because I’m very comfortable in my role as an interviewer. I think that’s what makes the difference for everyone is if we can get comfortable as interviewers and get curious about other people, then we can get comfortable on the other side of the camera when we need to be highlighted. Lillian, you’ve done a lot of interviews and you make people comfortable and I love that about it. Is there some difference between promoting women versus men? Do you see that? It’s International Women’s Day, let’s talk a little bit about that.
Yes and no. I don’t see a big difference between interviewing men versus women. My perception before I started doing this more professionally was that I thought that men were going to be a little bit more analytical, more precise. I had a little bit of that bias going on probably coming from the fact that I was married to an engineer and everything is very precise or methodical. That probably had an influence on why I had that perception, but I found that not necessarily to be the case. One of the things that I saw as a parallel that I saw in business and also in doing these live shows is that men are very relational too. Many of them are interested in warming up to talking about all sorts of other things before you actually dive in deep into the nitty-gritty of whatever the issue is. That was a pleasant surprise. Many people know that women speak many more thousands of words per day than the average male. Men traditionally speak fewer words in a day as opposed to women. There are tons of studies and research out about that.
Luxiam Media is available to small business owners everywhere and I loved that you made that a priority. We’ve been talking back and forth and we’re exploring a relationship to do show trailers and things. I think that that’s also an important promotional point is that we can’t just all live on our radio, live in our audio or podcast world. Sometimes we have to put the video out there to help people understand and get attraction because we are a visual world as well. I have many podcasters doing video, but it’s important to have a video out. Talk to us about what your show is. We’re talking about a relationship to be able to add that and create so that more shows can get that teaser video visibility and having someone professional like you who knows how to pull out what’s important, what people want to watch.
For me, it’s a very exciting thing and it’s a passion project because I’ve always had a heart for entrepreneurs. I’ve had it at the root. I’m a people facilitator. It’s funny because one of my brothers has called me a teacher for years, even though I’ve never been a school teacher, but straight out of college, I went into the mortgage banking field. Probably not even two years out of college, I was training loan officers that were ten, fifteen years older than me. For whatever reason, the manager picked me to teach and train what I knew which is weird if you think about it. Here you have this twenty-year-old and you have 30, 35 and 40-year-olds learning from this twenty-year-old. I was a quick learner. I love to learn and I love to teach. That’s something that I always do throughout my business career. How I built my business was teaching and training others. That’s something that now in the media world, I think that more than ever, the advent of video in business has been an incredible explosion. You’ve seen how YouTube has grown. We’ve seen the massive changes in television. Traditional TV isn’t what it used to be. Now, media is live on the web, it’s Netflix, Hulu, Amazon, Roku.Live streaming is very important and it plays a key element and should be the foundation of every business. Click To Tweet
Live streaming is very important and it plays a key element. It should be the foundation of every business, in my opinion. Even if you don’t like being in front of the camera, that’s no excuse not to have a video. We could do it in animation form. We could use motion graphics. There are all sorts of ways to get around it where we could use your voice. We can use your voice and still put a video together for your business. That should not be an impediment. If somebody is adamant where they absolutely will not go on camera, you can still make use of the video. It’s a matter of saying, “I need to use this tool because everybody is looking for whatever it is that they need, whether it’s a product or a service.” Their first go-to is a cell phone, a laptop, a tablet, an iPad. If you’re not there, it will be very difficult. I’m not going to say impossible but it will be far more difficult to find you.
Our theme now is #BalanceforBetter and I added #LifeInHarmony. You were at the speech that I gave where I said balance was BS, which is so funny. How do you approach it? You’ve got a family, you’ve got kids, you’ve got all and you’ve got so much to your travel going on.
The whole balancing, I think especially for women entrepreneurs who are married and have children. Just a woman who has children and is an entrepreneur, that is a balance. I’ve got to be honest with you, when I had my mortgage company and when I had my real estate brokerage, I would literally tell people specific words. I trained my agents and brokers to use the same verbiage because oftentimes, I would have people who would say to me, “I’m a soccer mom,” and now I heard somebody who wants to sell their home or they want to buy a home and they need financing.
We’ve always related mom to mom and now I’m calling from a business perspective. It seems a little awkward. I said, “This is what I do.” I would tell them, you just pick up the phone and when you call you’re like, “Tracy, it was awesome seeing you the other day. We were at the gymnastics and it was an awesome performance that our daughters had.” I’m calling you now with my business hat on. That’s a way to segue. I’m transitioning from, “This is our common denominator, this is our common ground. You mentioned to me that you were thinking about buying a home and you’re looking into the financing options and so forth. I thought I’d give you a quick call. Is now a good time to talk?” She’s like, “Yes, thank you. You’re on my list of people to call. Thank you so much for calling me.” Now you’re off to the races.
Having that visual as a businesswoman where you’re thinking, “I’m now calling you with my professional hat on. I’m calling me now as a soccer mom. I’m now calling you with the wife hat on.” I’m all calling you with whatever that is that you’re wearing at the time. Just by you saying that it gives a word picture. The reason why video is so powerful is that they’re moving pictures that are coming across the screen. If you can learn to articulate verbally using word pictures too in my opinion, you can bring power to what it is that you’re doing. You’re giving a visual insert into the mind of the other person and they can clearly see. It’s like, “Mom hat versus business hat.” Now, we’re going to segue here and it’s a very gentle way of doing that.
This is why I brought you on this marathon of international women being featured here because what she’s saying there is exactly what we want to showcase for you. There is a power in having someone else help you through that. There’s a power in understanding that and when we get all these different perspectives of people in the visual world, people in the audio world, we start to form a better picture of how we can be able to promote ourselves, how we can push ourselves out there. How we can grow our businesses, how we can grow other women, which we totally want to do. Lillian, thank you so much for joining me on International Women’s Day. I’m so glad we got to squeeze you in here and make it happen even though you’re traveling.
It was awesome doing this show with you, Tracy. I look forward to more events like this and I also look forward to doing more business with you and anything I can do to help support you and your tribe. I’m only a phone call away.
Thank you so much, Lillian.
- Dame Lillian Walker
- International Women’s Day
- Luxiam Media
About Dame Lillian Walker
Dame Lillian is radio show Producer and Host of TheBottomLineShowLive™. Formerly a co-host for Season 2017 of The Total Woman Show airing in over 60 countries. She has been privileged to interview many experts who have been seen on the Oprah.
Former Director of Mass Media and Marketing Production for the Home & Garden Show which is the largest Home & Garden Show in California with mass coverage on Television, Newspaper, Magazine, Media, and Radio. Dame Lillian has been a successful bestseller published author and writer of several Books: “Creating Customers for Life” & “7 Secrets to Selling Your Home-in 90 Days or Less” and her current books due to be published in Q4 of 2018: Tapping Into Infinite Intelligence: Secrets To Success©” based on her Radio show TheBottomLineShowLive featuring captains of industry in entertainment, music, medicine, media, sports and spirituality. A passionate creative entrepreneur for over 20 years, she is highly respected in the world of business and philanthropy sitting on many boards having founded 1st Pacific Mortgage Bank and ran for 20 years where she originated, underwrote, funded and sold in the secondary market residential Loans to Fannie Mae, Freddie Mac and other Mortgage Banks.
Lillian was knighted in 2013, was recently awarded the 2017 Luminary Award who past recipients include fellow knight Sir Richard Branson, Dr.Ervin Laslo, and Panache Desai. In addition, she was also recently nominated for the 2017 & 2018 Los Angeles Business Journal’s Women’s Summit. Dame Lillian teaches business owners how to live video 10,000 attendees and up to 50 video participants. Her partner and she are responsible for mentoring 1900+ of the worlds highest paid speakers, authors & experts. Clients secured include Motorola, 3M, Mitsubishi, Shell, Canon, IBM, Intel & Disney.
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