Posts tagged with: branding

  For most of us, the business we’ve put up is a product of our vision, our hopes, and our dreams. We’ve thought and crafted well every detail of this business including the logo which we believe is what represents our brand. Contrary to what most of us believe, brand is more than visuals. Integrative brand psychologist Gina Hussar sheds some light to the real meaning and purpose of a brand which most business owners......
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A trend we’re seeing especially with a lot of newbie or beginner podcasters has to do with how they format the title of their episode. It’s what we call The Title Trap that some people seem to be falling into. New podcasters are creating the titles for their first three, six, or ten episodes trying to promote their brand by having the same important words at the beginning of every title of the podcast. That’s......
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The brand of a product, service or content delivers a promise to the consumer. It needs to be there from the very beginning so that people know that you are different and relevant and they will choose you over your competition. Expert in sensory branding Gerry Foster believes that once you pinpoint your uniqueness and elevate it, clients will go to you and think that you are the better choice. Business owners as well as podcasters......
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