Posts tagged with: branding

  The tone with which any company does their marketing is just as important to their brand as their logo, their aesthetic, and every other aspect we associate with a “brand.” But a successful and appropriate marketing tone cannot be established without building up a good level of authenticity. Today, Juliet Clark of Super Brand Publishing joins Tracy Hazzard to talk about how authenticity helps craft your marketing tone and your brand. Juliet and Tracy......
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  For most of us, the business we’ve put up is a product of our vision, our hopes, and our dreams. We’ve thought and crafted well every detail of this business including the logo which we believe is what represents our brand. Contrary to what most of us believe, brand is more than visuals. Integrative brand psychologist Gina Hussar sheds some light to the real meaning and purpose of a brand which most business owners......
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A trend we’re seeing especially with a lot of newbie or beginner podcasters has to do with how they format the title of their episode. It’s what we call The Title Trap that some people seem to be falling into. New podcasters are creating the titles for their first three, six, or ten episodes trying to promote their brand by having the same important words at the beginning of every title of the podcast. That’s......
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