Posts tagged with: jennifer spencer

One of the major concerns for podcasts is having great guests. Jennifer Spencer, however, believes it goes both ways. She says that to attract better guests, you have to be a better podcast host. You have to improve the game on the host level. You don’t rely on either having a host do everything or having the guest do everything. It should be a joint collaborative effort to really make the most out of every......
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We often hear about the open loop technique to inspire curiosity and spur action. But what is it really? For most of us, open loop content is a mystery or a teaser. It’s what keeps you hanging on the edge of your seat. Open loop content is effective at getting and keeping your audience’s attention because our brains are wired to seek closure or fill in the blanks. This works on the premise that open......
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