Posts tagged with: podcasting

  There are so many things that podcasters do out there that doesn’t serve their interest. It’s the same with authors and speakers. There are so many tools that the world gives you that may not serve your best interest and serve you overall. Your authority and ability to sell your books or get speaking engagements is completely dependent on your platform and access to an audience. Juliet Dillon Clark developed her own publishing company, Super......
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  Underneath everything we have done as podcasters, what we most want is for us to have an impact on other people’s lives. That is the true measure of success and Wendy Lipton-Dibner, M.A. shows the ways and importance of building podcast impact. As a bestselling author, internationally-recognized authority on business acceleration, President and CEO of Professional Impact, Inc, she brings a number of great and valuable insights on what it truly means to have......
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  In this day and age, sticking to one platform for your business or show is not enough. People are everywhere; that is why you need to spread out more to get more connection and reach more people. This method is called syndication; and here, we break down the things you need to know about how to do it. Starting off with the announcement of Blubbry about their PowerPress plugins, we relate that to what......
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  As podcasters, we come to a point where we have to question whether we should list our podcast as explicit or not. Sometimes, no matter how much we keep our show clean, we can’t help but have people come in for an interview and utter words that are unrestrained or uncensored. So where should you place yourself in this dilemma between explicit and non-explicit podcasts? Follow through as we take a little dive into......
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  Many people who want to get into podcasting would naturally overlook this question: “Does Podcast episode order really matter?” Tracy dives in deep and gives you answers by saying it does while taking you into the steps on how to do it. The order is the journey you want to take your listeners to. It is then very vital that you get it right and make sure that you’ve figured out the purpose of......
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We have been producing podcasts for a long time now, with over 530 episodes and counting in the past couple of years. Over that period of time, we have invited many guests from diverse industries to our shows and have succeeded in having meaningful discussions with them that brought immense value not just to our professional as well as personal growth, but more importantly, to our listeners as well. If your goal is to become......
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Podcasters building a business usually don’t have a strategy when followers start to pour in, while there are others who aren’t getting enough customers. A good funnel starts with good communication with followers that will help identify an ideal market. Instead of pushing sales faster, adding value to the campaign is a wiser move. Jean Ginzburg has been in the digital market for 11 years and the best-selling author of Win New Customers. She believes that......
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Start with purpose, intention and goals. These three can make the difference in any business. Just like marketing and advertisement guru Jay Abraham, every business owner’s goal should be to sustain a relationship with his clients with the intention of being high value provider in the relationship. Being authentic to your brand and finding others who have similar goals and different sources is opportunity gap marketing with power partners. This is the ultimate competitive advantage......
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