“Mr. Harrington, I’m here to take you to the airport.”
Ten simple words, that’s all it took to change Seth Greene’s life forever.
In 2012, Seth got a call from a business associate who informed him that Kevin Harrington would be coming to his hometown of Buffalo, NY for the regional anniversary conference of the Entrepreneur’s Organization. After the initial shock wore off – “Are you serious? Nobody comes to Buffalo!” – Seth rescheduled his 8 meetings for the day, bought a last-minute ticket for $300 and made it to the event just in time.
Just in case you’re unfamiliar, Kevin Harrington the wildly successful host of the hit show Shark Tank, is credited with inventing the infomercial (yeah, we know, holy cow!) and has generated over $5 billion in TV and digital direct-response sales.
Back in Buffalo, the conference was drawing to a close and Kevin was wrapping up his last round of autographs for the promotion of his new book. Meanwhile, a palatably nervous Seth Greene continued to slowly inch his way forward in line. While he may have been quiet on the outside, inside Seth was scrambling to come up with an idea that would grab Kevin’s attention.
“I just kept saying to myself, ‘You’ve got to come up with something. You can’t just ask for an autograph, or he’ll never remember you. Think! Think!”
In one of those moments that make you believe in fate, magic, and four-leafed clovers, Kevin presented himself before the business tycoon, stuck out his hand and said, “Mr. Harrington I’m here to take you to the airport.” Just like that, Seth found himself driving with one of the richest men in the country sitting shotgun as he pitched his heart out.
When they arrived at the airport terminal a half an hour later, all Seth could do was hope – it was a longshot at best. Yet, within just a few weeks, he received some of the best news of his life: Kevin Harrington was going to be one of his new clients.
Over the course of the next few years the two worked together on and off, and regularly found themselves acting as guest speakers at the same conferences. Their bond continued to grow and eventually, Kevin approached Seth over a dinner in Las Vegas one night, saying, “Let’s do something else together. What have you got for me that’s really sexy?”
Building off this platform, Kevin agreed to partner with Seth and rebuild the brand around the both of them, combining professional networks, contacts, and expertise. Today the evergreen content of the pair’s Sharkpreneur podcast has garnered attention worldwide and continues to grow in popularity and esteem. Through interviewing some of the most globally elite entrepreneurs, CEO’s, and CFO’s, Kevin and Seth Breakdown exactly what it takes to become successful in this day and age.
As a professional magician and full time direct-response marketing consultant, you might say Seth has always had a natural flare for the dramatic. In fact, by the time he and Kevin had their initial meeting in Buffalo, Seth had already built his company, Market Domination LLC, from the ground up and was regularly being contacted by industry and trade professionals. His meteoric rise to the top was in large part due to a very expensive gamble Seth made; he was going to hire Dan Kennedy as his personal mentor.
There was just one catch – he had to get his wife’s approval first.
Seth recalls that pitch as being equally nerve-racking: “Honey, I know a year ago we got married, nine months ago we bought our first house, three months ago we had our first baby, and three weeks ago you quit your job to be a stay at home mom leaving me the sole breadwinner, and I’m cold calling for a living, but I need to borrow a lot of money to hire this guy, Dan Dee.”
Luckily, the gamble paid off and within two years Seth had gone from the 6,699th ranked advisor at his firm, A.G Edwards, to the top 30 nationwide.
But where did the podcasting come into play in this crazy rollercoaster of a story?
“It was accidental,” Seth says.
In 2013, he published his first book, Cutting Edge Marketing Techniques, a series of interview transcriptions with 15 of the most powerful marketers in the world, including five GKIC Marketing of the Year recipients. After its publication, Seth realized that he had 15 audio files of these live interviews and decided to put them online.
“The production quality was terrible. The whole thing was done on my iPhone… at the time I thought that’s what podcasting was.”
Production quality aside, Seth began to amass a growing audience, and it didn’t take him long to realize had something worth continuing.
After finding success in his own podcast, and then moving forward to join forces with one of the most sought-after business professionals in the world, we were curious to see just what advice Seth would give to someone about to embark on their own podcast journey.
Here’s what he had to say:
1.) Start Yesterday
If you’re thinking about doing a podcast, chances are that you’ve been thinking about
it for quite some time. As the market continues to become more and more saturated, so
the time is now. Get out there and start making your content, even if you’re not sure
about the equipment or the technical components, you’ll learn as you go.
2.) Don’t Get Bogged Down by the Technical
It’s way too easy to use a lack of tech experience to justify not beginning your podcast. But, just as Seth was able to begin his own show on an iPhone, you can start with very little, too. Of course, as you progress, production quality is always beneficial for a polished and professional listening experience, but it’s not something that should hamper you from even starting. Get out there and push your content.
3.) It’s All About the Content
At the end of the day, Seth says, “it’s all about the content…if the content is good, everything will work out.” We couldn’t agree more. Through and through a podcast is an experience that necessitates good content particularly because it lacks the visual component. Thus, rather than spending too much time worrying about the technical components of the show or what your voice might sound like on a recording, it’s integral to put the time and effort into planning good, quality content.